Peter Birkhauser - PKZ

This stunning poster was the first one designed by Peter Birkhauser. This poster won first prize in the PKZ 1934 competition, beating his teacher, Niklaus Stoecklin's, famous poster of a gentleman in a bowler hat and overcoat.
Birkhauser's PKZ Button represents one of the greatest moments in the PKZ series and is one of my favorite Object Posters. Blown up to gigantic scale, Birkhauser's perfectly stitched button became an icon that in its beauty and precision comes to symbolize the quality for which the brand was famous.